Reputation management is the strategic practice of influencing public perceptions of a brand or person.
It involves continuously monitoring what is being said about you on the internet.
The primary aim is to promote positive content and mitigate any negative feedback or criticism.
This often includes engaging with online reviews on different platforms.
https://blog.luxepodium.com/the-digital ... -guardian/ A key part is optimizing search engine results for associated queries.
Effective ORM helps establish credibility and protect a strong brand image.
Ultimately, it is an essential practice for any modern business or public figure.